原文：https://vegnews.com/2019/9/jimmy-dean-confident-it-will-launch-plant-based-meat-line

注：译文谨供参考。

JIMMY DEAN “CONFIDENT” IT WILL LAUNCH PLANT-BASED MEAT LINE

吉米·迪恩公司“确信”自身亦会推出植物肉产品系列

The meat brand—known for its sausages—is looking to join Hormel and Smithfield in launching meat-free options to appeal to modern consumers.

这家肉类品牌公司以其生产的香肠而著称，目前有意仿效荷美尔（Hormel）和史密斯菲尔德（Smithfield）这两家公司，也准备推出肉类替代品以吸引现代消费者。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

SEPTEMBER 18, 2019

2019年9月18日

Meat brand Jimmy Dean is looking into launching a plant-based meat line, according to company marketing director Steve Silzer. 

吉米·迪恩（Jimmy Dean）肉类品牌公司的营销总监史蒂夫·西尔泽（Steve Silzer）表示，本公司目前正在考虑推出植物肉系列产品。

“We definitely see an opportunity for plant-based proteins and the Jimmy Dean brand to intersect,” Silzer told Foodnavigator-USA. “We definitely see plant-based proteins as a supplement to our current offerings. As consumers are still seeking protein, but they’re getting it in different ways. We’re exploring that space and confident that you’ll see some plant-based protein offerings coming from the Jimmy Dean brand.” 

“我们肯定看见了吉米·迪恩品牌涉足植物性蛋白市场的机会，”西尔泽告诉美国Foodnavigator网站。“我们当然也将植物性蛋白产品看作我们现有产品的补充。毕竟广大消费者还在寻求蛋白质产品，但他们现在获得产品的方式有所不同。我们也正在探索这一领域，并有信心让消费者们看到吉米·迪恩品牌的一些植物性蛋白产品。”

Jimmy Dean’s plant-based meat line will follow a developing trend of traditional meat brands launching meatless lines. This month alone, both Hormel (known for its pork-based SPAM products) and Smithfield (the world’s largest pork producer) launched their own plant-based meat lines under Happy Little Plants and Pure Farmland brands, respectively.

各大传统肉类品牌正不断推出植物肉系列产品，吉米·迪恩公司的植物肉产品系列也将紧跟上这一发展趋势。仅在本月，荷美尔（以猪肉制作午餐肉产品而著称）和史密斯菲尔德（全球最大猪肉生产商）这两家公司就都推出了各自的植物肉产品系列，分别以“快乐小植物”（Happy Little Plants）和“纯净农田”（Pure Farmland）品牌进行销售。