原文：https://vegnews.com/2019/9/nearly-half-of-us-adults-are-now-consuming-plant-based-meat-and-milk

注：译文谨供参考。

NEARLY HALF OF US ADULTS ARE NOW CONSUMING PLANT-BASED MEAT AND MILK

近半数美国成年人现在消费植物性肉类和奶类

A new survey shows that 48 percent of adult consumers have consumed plant-based alternatives between April and June this year.

一项新的调查结果表明，48%的（美国）成年消费者在今年4月到6月期间购买了植物性替代品。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

SEPTEMBER 18, 2019

2019年9月18日

Nearly half of adults residing in the United States (48 percent) have consumed plant-based milk or meat products in the time period between April 2019 and June 2019, according to a new survey conducted by consulting agency Cultivate Insights. 

根据咨询机构Cultivate Insights的一项新调查，近半数（48%）居住在美国的成年人于2019年4月至6月期间消费了植物性奶类或肉类产品。

The survey included a representative sample of 2,068 individuals aged 18 and older. Of the respondents that indicated they had purchased plant-based products, 38 percent bought plant-based milk, 29 percent bought plant-based meat, and seven percent bought plant-based eggs during the survey period. 

该项调查采用了一个代表性样本（包含2,068位18岁以上的个人）。在调查期内购买了植物性产品的调查对象当中，38%的人购买了植物性奶类，29%的人购买了植物性肉类，7%的人购买了植物性蛋类。

Cultivate Insights found that younger generations were more likely to purchase plant-based products with 54% of Generation Z women and 49% of millennial women indicating that they bought plant-based foods recently, along with 45% of millennial men and 41% of Generation X women. Twenty-eight percent of male Baby Boomers indicated they had purchased plant-based products recently. 

Cultivate Insights发现比较年轻的几代人更有可能购买植物性产品：54%的Z世代（Generation Z）女性和49%的千禧世代（Millennials）女性以及45%的千禧世代男性和41%的X世代（Generation X）女性都表示自己最近购买了植物性食品。28%的婴儿潮世代（Baby Boomers）男性也表示自己最近购买了植物性产品。

“Plant-based buying has become common in all major demographic groups,” Cultivate Insights principal and lead report author Che Green said. “Part-time vegetarians are helping shape a new food system driven by health, sustainability, and animal welfare.” 

“在所有主要的人口统计组中，购买植物性产品的现象都已经很普遍，”Cultivate Insights负责人兼首席报告作者切·格林（Che Green）说道。“弹性素食者（part-time vegetarians/flexitarians）正在助力塑造一个由健康、可持续性和动物福利因素驱动的新食品体系。”

When it came to brand recognition, on average, plant-based buyers were able to identify six out of the 15 leading plant-based brands and purchased products from more than three of these brands recently. 

在品牌识别（brand recognition）方面，植物性产品购买者平均能够识别15个主要的植物性品牌中的6个品牌，并且最近购买了其中至少4个品牌的产品。

“When it comes to plant-based foods, the rising tide is lifting all brands,” Green said. “From industry pioneers to new companies, the data indicates that all of the brands in the survey are benefiting from a rapidly growing market.” 

“植物性食品领域可谓是水涨船高，所有品牌都在乘势增长，”格林说道。“统计数据表明，从业界先锋到新创公司，所有调查品牌都正在获益于迅速增长的市场。”

According to a separate report released in July by advocacy group Good Food Institute (GFI) and trade group Plant Based Food Association (PBFA), the plant-based food industry is currently worth $4.5 billion and sales in the sector have grown by 11 percent during the 52-week period ending on April 29, 2019. 

根据倡导组织“好食品研究所”（GFI）和贸易团体“植物性食品协会”（PBFA）在7月发布的另一份报告，植物性食品行业目前价值为45亿美元；在截至2019年4月29日的52周期间，该行业的销售额增长了11%。