原文：https://vegnews.com/2019/9/morningstar-launches-new-incogmeato-vegan-meat-line

注：译文谨供参考。

MORNINGSTAR LAUNCHES NEW “INCOGMEATO” VEGAN MEAT LINE

晨星农场推出新的“Incogmeato”纯素肉系列

The Kellogg’s-owned brand debuts realistic vegan burgers, chicken nuggets, and chicken tenders to compete in the growing vegan meat industry.

这个家乐氏（Kellogg）持有品牌将首次推出真实感的纯素汉堡、鸡块和鸡柳，参与日益增长的纯素肉行业竞争。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

SEPTEMBER 4, 2019

2019年9月4日

In early 2020, MorningStar Farms—a subsidiary of the Kellogg Company—will debut its “Incogmeato” vegan meat line at grocery stores and through foodservice partners. The new line will feature the company’s first ready-to-cook, “next-gen” plant-based burger patties to be sold in the refrigerated meat case, and the company’s new non-GMO soy-based Chik’n tenders and nuggets will be sold in the freezer aisle. 

到2020年初，家乐氏公司的子公司晨星农场（MorningStar Farms）公司将通过食品杂货店和餐饮服务合作伙伴首次推出其“Incogmeato”纯素肉系列产品。这个新系列的重点产品将包括该公司首款即烹（ready-to-cook）的“新一代”植物性汉堡肉饼（放在商店冷藏肉柜里售卖）；此外，该公司还将推出新的用非转基因大豆材料制作的素鸡柳和素鸡块，供应到商店冷冻食品区出售。

“As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience,” said General Manager of the MorningStar Plant-Based Proteins Department Sara Young.

“随着更多的消费者选择‘弹性素食者’生活方式并积极减少肉类消费，我们很高兴进一步扩大晨星农场的产品组合，让消费者们感受到类似于肉食的满意、美味体验，”晨星植物性蛋白部门总经理莎拉·杨（Sara Young）说道。

“We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative. So, the intent is fully there, but it hasn’t necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.” 

“我们了解到大约有四分之三的美国人可以接受植物性饮食，然而只有四分之一的美国人实际购买植物性替代品。所以说，消费意愿是显而易见的，但消费者未必付诸行动。我们知道，味道（不佳）是消费者尝试植物性蛋白产品的头号障碍。这些消费者们仍在追求肉类的味道、质地和（烹调时）咝咝作响的特点，但同时为了自身和地球的利益出发也想要获得更佳的肉类替代品。”

Earlier this year, MorningStar announced it would transition its entire product portfolio to be vegan by 2021, a move that spares 300 million egg whites annually. To compete with plant-based meat industry frontrunners Beyond Meat and Impossible Foods, new entrants have released their own lines of next-generation vegan meat in recent months, including Lightlife Foods, Gardein, Nestlé-owned Sweet Earth, and Smithfield Foods—the world’s largest pork producer.

晨星农场在今年早些时候宣布，到2021年其全部产品组合将转换为纯素的，此举每年可以避免使用3亿个蛋白。为了与植物肉行业的两个领先者超越肉类公司（Beyond Meat）和不可能食品公司（Impossible Food）进行竞争，一些新的市场进入者，包括Lightlife Foods、Gardein、Sweet Earth（雀巢子公司）、Smithfield Foods（全球最大猪肉生产商）等公司，在最近几个月里都纷纷推出了各自的新一代纯素肉系列产品。