原文：https://vegnews.com/2019/8/21-percent-of-americans-plan-to-ditch-meat-this-year-study-shows

注：译文谨供参考。

21 PERCENT OF AMERICANS PLAN TO DITCH MEAT THIS YEAR, STUDY SHOWS

研究表明：21%的美国人今年计划放弃肉类

The vast majority of consumers who have tried plant-based meat products report that they will continue buying them.

绝大多数尝试过植物肉产品的消费者们表示将继续购买这些产品。

by NICOLE AXWORTHY

作者：NICOLE AXWORTHY

AUGUST 26, 2019

2019年8月26日

Twenty-one percent of Americans plan to replace all animal-based meat with vegan options within the next year, according to data from consumer insight company Numerator’s InfoScout OmniPanel, which tracks more than 450,000 Americans. This number doesn’t include the 11 percent who reported they already don’t eat animals.

消费者洞察公司Numerator的InfoScout OmniPanel平台追踪450,000多名美国人的购物信息；根据其统计数据，百分之二十一的美国人计划在未来一年内用纯素食品代替所有的动物肉类。这个比例数字不包括自称已经不吃动物的11%的美国人。

Overall, 80 percent of American shoppers intend to replace some or all meat, with 36 percent saying they will replace a “small portion” and 23 percent saying they will replace a significant portion. These rates are slightly higher than last year, when Numerator found that half of meat-eaters ate more plant-based meat alternatives and nearly 40 percent ate less animal meat. 

从总体上来看，80%的美国购物者打算取代部分或全部肉类，36%的美国购物者表示将取代“小部分”肉类，23%的表示将取代大部份；与去年相比，这些比例略有升高。Numerator公司在去年调查时发现，一半的肉食者增加食用植物性肉类替代品，40%左右的肉食者减少食用动物肉类。

Of those who have tried vegan alternatives, 62 percent say they were very or extremely satisfied, 83 percent say they would recommend them to someone else, and 81 percent say they would try other types of plant-based meat, according to Numerator.

根据Numerator公司的调查结果，在品尝过纯素肉类替代品的人员当中，62%的人表示自己（对肉类替代品）非常或极其满意，83%的人表示自己会向其他人推荐这些纯素食品，81%的人表示自己会尝试其他类型的植物肉。

The market insight company also found that consumers are reaching for more plant-based dairy alternatives than previous years, with 47 percent of shoppers consuming more dairy alternatives compared to last year.

这家市场洞察公司还发现，与前些年相比，消费者们现在寻求更多的植物性奶类替代品，有47%的购物者比去年增加消费奶类替代品。