Ready-to-eat meals brand Carretilla widers it range with Heura to innovate on plant based

方便速食品牌Carretilla锐意实行植物性创新，采用Heura植物肉开拓全新美味素食

● Carretilla expands its veggie range with the new Heura Chunks, an innovative recipe made with high quality plant based meat. 

● Carretilla（“手推车”）品牌利用新的Heura纯素鸡块（Heura Chunks）拓展其素食产品范围；该新产品是用优质植物肉和创新配方精心制作而成。

Madrid, July 1st 2020.- Carretilla, the leading brand in asparagus and ready-to-eat meals in Spain, continues to celebrate its 145th anniversary and announces the launch of a new recipe to its wider veggie range.

2020年7月1日，马德里──Carretilla是西班牙国内领先的芦笋食品及方便速食品牌，现仍沉浸在其创立145周年的欢庆之中，隆重宣布推出一款新的纯素美食扩大其素食产品范围。

Carretilla has specialised in vegetables since 1875. Thanks to its constant innovation, Carretilla has been able to adapt to the needs and demands of a constantly evolving market. Therefore, this year it has extended its range of veggie dishes for vegetarians and vegans with a new plant based recipe: Heura with Tomatoes and Peppers. 

自1875年以来，Carretilla一直专注于生产各种蔬菜食品。得益于自身的持续创新，Carretilla始终能够顺应不断发展的市场需要和要求。所以，其今年也为素食者和纯素食者扩充了素食产品范围，悉心打造了一款新的植物性美食：番茄辣椒酱制Heura纯素鸡块（Heura with Tomatoes and Peppers）。

This new ready-to-eat meal with Heura seeks to revolutionise the segment with an innovative recipe that has been developed in collaboration with Heura, the leading plant based meat company from the Mediterranean. Heura is highly valued by consumers thanks to its nutritional and organoleptic properties.

通过与地中海地区领先的植物肉品牌Heura共同合作开发创新的食品配方，这款用Heura植物肉配制的方便速食新产品旨在为整个细分市场带来真正革新。凭借其优越的营养和感官特性（organoleptic properties），Heura植物肉食品深受广大消费者的青睐。

In a market where the veggie trend is on the rise and where there are hardly any ready-to-eat meals with sauce and garnish, the new Heura with Tomato and Pepper offer a texture and flavour so similar to an animal meat product that, in tasting, it is surprising that it is 100% plant based. A dish with a high content of plant based proteins made with soya, olive oil, salt, aromas and spices, accompanied by a delicious and traditional tomato and pepper sauce. It is an alternative to animal meat dishes not only for vegetarians and vegans, but also for all those who want to reduce their meat consumption and follow a healthy diet. A very nutritionally complete option, and ready to eat with just 1 minute of heating in the microwave. 

在市场上，素食潮流正在日益兴起，却几乎没有任何（面向素食者的）用酱料和饰菜搭配的方便速食产品。如今新上市的番茄辣椒酱制Heura纯素鸡块，其质地和味道已不亚于动物肉制品；令人惊叹的是，其竟然是100%植物性的产品。这款纯素美食富含植物性蛋白质（制作材料为大豆、橄榄油、盐、香料和调料），并搭配了传统的美味番茄辣椒酱。这款动物肉食的替代品不仅可供素食者和纯素食者尽情享受，而且也适用于所有想要减少肉类消费并遵循健康饮食的人们。它真正是营养非常全面的美食选择，只需用微波炉加热1分钟即可享用。

"Carretilla's goal is to help people save time in their daily lives by offering a wide range of ready-to-eat meals that are tasty, homemade and varied, while at the same time offering new proposals and experiences," says Susana Fernández, Marketing Director of Grupo IAN. "With our Heura recipe we want to innovate and go one step further within our Veggie Dishes, offering for the first time a plant based alternative to meat. An ideal option, not only for vegetarians or vegans, but also for those who want to reduce meat consumption and have a flexitarian diet."  

“通过供应大量广泛的美味、自制和品种多样的方便速食产品，同时向广大消费者提供新的思路和体验，Carretilla旨在帮助人们在日常生活中轻松节省时间，”IAN集团营销总监苏珊娜·费尔南德斯（Susana Fernández）说道。“我们希望不断推陈出新，进一步拓展我们的素食产品范围；凭籍我们的Heura美食配方，现在首次成功推出了植物性的肉类替代品。这是一项理想的食品选择，不但适合于素食者和纯素食者，而且同样适用于那些想要减少肉类消费和实行弹性素食饮食的人。”

Its format in a microwaveable tray, is totally ready to heat and enjoy in the package itself. On top of that, its possibility of conservation without the need to put in on the fridge, make the new Heura Ready-to-eat Meal an ideal alternative to take away and taste anywhere.

这款方便速食包装采用微波托盘，可以随时加热享用，无需另外装盘。而且，这款新的Heura植物肉方便速食可以不用放进冰箱保存，因此能够带到任何地方进行品尝，真正是非常令人满意的肉类替代品。

In addition, the new dish has the best score in the Nutriscore label, with an A rating (dark green). Since the beginning of the year, the brand has voluntarily incorporated this seal to all its Ready-to-eat Meals, in order to help consumers make better decisions in the shopping cart from a nutritional point of view. 

此外，这款新的纯素食品还获得了营养评分（Nutriscore）标签的最佳评分：A级（深绿色）。从今年初开始，Carretilla品牌就自愿为其所有的方便速食产品添加了这种标志，以便帮助消费者在购物时从营养角度出发做出更好的购买决策。

Heura: commitment to a more sustainable gastronomy

Heura：热忱于更可持续的美食学（gastronomy）

Heura mission is to offer solutions to the problems that the current food system is facing. In addition to matching the taste, texture and juiciness of meat, Heura products are nutritionally rich in protein, fibre, iron and vitamin B12, while being low in saturated fat. Heura production is much more environmentally friendly and sustainable than animal meat, requiring 94% less water for production, emitting 99% less CO2 emissions and optimising natural resources: 94% less land area and 97% fewer resources.

Heura使命是为当前食品体系面临的各种问题提供解决办法。除了匹敌动物肉类的味道、质地和多汁性，Heura植物肉产品还在营养方面富含蛋白质、纤维、铁和维生素B12，而且饱和脂肪含量低。与动物肉类相比，Heura植物肉生产非常有利于环保和可持续发展，能够减少94%的生产用水和99%的二氧化碳排放量，并且优化利用自然资源：节省94%的用地面积和97%的资源。

注：译文谨供参考。