原文：https://vegnews.com/2020/6/swedish-brand-to-launch-vegan-shredded-salmon-in-europe

注：译文谨供参考。

SWEDISH BRAND TO LAUNCH VEGAN SHREDDED SALMON IN EUROPE

瑞典公司将在欧洲推出纯素食的三文鱼碎肉产品

Vegan startup Hooked is developing plant-based alternatives to the most consumed seafood products in Europe.

纯素初创公司“Hooked”正在研发欧洲人食用最多的海鲜产品的植物性替代品。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

JUNE 11, 2020

2020年6月11日

Swedish startup Hooked Seafood AB plans to launch vegan shredded salmon and tuna in Europe—two of the most consumed seafood products in the region. The company is still perfecting the salmon recipe, which is made with soy protein isolate, seaweed and algae, algal oil (to fortify it with omega-3 fatty acids), carrots for color, and smoked ingredients for added flavor.

这家全称为“Hooked Seafood AB”（“钩瘾海鲜有限公司”）的瑞典初创公司计划在欧洲推出纯素食的三文鱼和金枪鱼碎肉产品──三文鱼和金枪鱼是欧洲消费量最大的两种海鲜产品。该公司目前仍在完善纯素食的三文鱼配方，产品制作材料包括大豆分离蛋白、海草和海藻、海藻油（用欧米伽-3脂肪酸强化）、胡萝卜（用于增色）和烟熏料（用于增添风味）。

Hooked was founded in 2019 by entrepreneurs Emil Wasteson and Tom Johansson, who realized that there were few vegan products that rivaled traditional seafood in taste and nutrition. In their research, the founders learned about the destructive practices of the global seafood industry, such as overfishing (which is endangering many species); the overuse of antibiotics on shrimp farms; and the presence of mercury and microplastics in sea animals.

Hooked公司由两名企业家Emil Wasteson和Tom Johansson于2019年共同创立，当时他们发觉很少有在味道和营养方面与传统海鲜抗衡的纯素食产品。通过亲自调查研究，这两位创始人了解到全球海鲜行业的诸多破坏性作业（或现象），例如：过度捕捞（正在危害许多物种）、虾场滥用抗生素、海洋动物体内存在汞和微塑料、等等。

“It became obvious that the current seafood industry is environmentally unsustainable, and that seafood consists of more toxins than ever before,” Johansson told FoodNavigator. “We found that the problem with shrimp is essentially the same for tuna and salmon. The issue lies in producing as much as possible for as low cost as possible. Demand is growing for seafood, what is [compromised] is the health of the animals and the planet.”

“很明显，当前的海鲜行业在环境方面是不可持续的，如今的海鲜食品含有的各种毒素比以往任何时候都多，”Johansson向Foodnavigator网站透露。“我们发现，金枪鱼和三文鱼实质上也同样面临着与虾相关的问题。症结在于要以尽可能低的成本生产尽可能多的（海鲜）产品。消费者对海鲜的需求日益上升，[损害的]是地球和动物的健康。”

Hooked was recently accepted to the 2020 class of Berlin-based incubator ProVeg International, where it received €20,000 ($22,760) to fund the development of its company. While Hooked is still finalizing its shredded vegan salmon, it plans to launch its vegan tuna product first in collaboration with a co-packer in the Netherlands through the foodservice sector before eventually expanding to retail. Hooked also plans to develop vegan shrimp and calamari in its mission to become the leading plant-based seafood company in Europe.

Hooked公司最近被加入了总部位于德国柏林的创业孵化器ProVeg International（“国际促进素食”）的2020年孵化班，并且获得了该创业孵化器提供的20,000欧元（22,760美元）赞助金，用于资助该公司的全面发展。虽然其纯素食的三文鱼碎肉产品目前仍在进行产品的最后定型工作，但Hooked公司打算通过与荷兰的一家代加工厂开展合作，首先在餐饮服务业推出其纯素食的金枪鱼产品，然后最终将产品进一步推广到零售业。Hooked公司还计划研发纯素食的虾和鱿鱼产品，志在发展成为欧洲领先的植物性海鲜公司。