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达能向纯素奶精品牌投资1000万美元

2020-04-26 吃素好

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原文:https://vegnews.com/2020/4/danone-invests-10-million-in-vegan-creamer-brand

注:译文谨供参考。

DANONE INVESTS $10 MILLION IN VEGAN CREAMER BRAND

达能向纯素奶精品牌投资1000万美元

Plant-based brand Laird Superfood—founded by professional surfer Laird Hamilton—will use the funding to develop innovative vegan products.

由专业冲浪者莱尔德·汉密尔顿(Laird Hamilton)创立的植物性品牌公司Laird Superfood将利用这笔资金开发创新的纯素食产品。

by ANNA STAROSTINETSKAYA

作者:ANNA STAROSTINETSKAYA

APRIL 24, 2020

2020年4月24日

This week, vegan brand Laird Superfood announced that it is closing a $10 million financing round, with funding provided entirely by Danone Manifesto Ventures (DMV)—the investment arm of food company Danone. Laird Superfood—which was founded by professional surfer and fitness guru Laird Hamilton—produces coconut milk powder-based vegan creamers enriched with medium chain triglycerides (MCT) oils and marine mineral complex Aquamin.

纯素品牌公司Laird Superfood(“莱尔德超级食品”)于本周宣布将完成1000万美元融资;本轮融资资金完全由食品公司达能(Danone)的投资部门Danone Manifesto Ventures(DMV)提供。Laird Superfood公司由专业冲浪者兼健身达人莱尔德·汉密尔顿(Laird Hamilton)创立,采用椰奶粉原料生产纯素奶精食品,并添加营养丰富的中链甘油三酯(MCT)油和海洋矿物复合物Aquamin(红藻钙)。

“I’m so grateful to have such a strong, philosophically aligned partner like DMV on board as we look at developing the next phase of delicious, innovative, plant-based products for all to enjoy,” Hamilton said.

汉密尔顿说道:“我们正在考虑开发供所有人享用的新一代美味、创新的植物性产品,能够获得像DMV投资部门这样的理念一致的强大合作伙伴的鼎力支持,本人对此表示非常感激。”

DMV’s investment—which builds on Laird’s $32 million funding round led by coworking company WeWork in January 2019—was made to bolster its portfolio with brands that meet the needs of the modern consumer. “Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment,” DMV CEO Laurent Marcel said. “We believe it will result in future success with a foundation of mutual trust and shared values.”

莱尔德超级食品公司已于2019年1月获得了由共享办公空间公司WeWork领投的3200万美元融资。此次DMV投资部门对该食品公司进一步投资,旨在利用能满足现代消费者需求的品牌来增强其投资组合。“Laird Superfood是一个有着非凡经历的强大品牌,我们很高兴我们能够确立这一合作伙伴关系,特别是在当前(不利的)全球形势下,”DMV投资部门首席执行官(CEO)劳伦特·马塞尔(Laurent Marcel)说道。“在相互信任和共同价值观的基础上,我们相信双方合作将取得未来成功。”

In 2016, Danone closed a $12.5 billion acquisition of WhiteWave Foods—parent company of vegan brands Silk, So Delicious, Vega, and Alpro. It has since innovated its product portfolio to include additional vegan lines such as Good Plants (part of its Light & Fit brand) and a coconut milk-based version of its popular Oikos yogurt. Last year, Danone opened the largest vegan yogurt production plant in the country, an 180,000-square-foot facility in DuBois, PA.

2016年,达能以125亿美元收购了纯素品牌Silk、So Delicious、Vega和Alpro的母公司WhiteWave Foods(“白浪食品”)。此后,达能对本集团产品组合进行了创新,增加(其Light & Fit品牌的)Good Plants等纯素食产品系列,并用椰奶悉心打造其流行的Oikos新酸奶。去年,达能在宾夕法尼亚州杜波依斯(DuBois, PA)开设美国最大的纯素酸奶生产设施,占地面积达180,000平方英尺。

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