Heura, the fastest growing European startup in the plant based meat industry with a 450% growth this year

Heura，植物肉行业中增长最快的欧洲初创品牌，年增长率高达450%

·       The Barcelona startup announces its entry to Chile in June as the first step in the Latin American market

·       这家总部位于西班牙巴塞罗那的初创品牌宣布在六月份将业务拓展到智利，作为其迈入拉丁美洲市场的第一步。

Barcelona, April 22nd, 2020; - Heura celebrates its third anniversary as the fastest growing European startup in the plant-based meat industry with a 450% growth in the last year according to its CEO and Co-founder, Marc Coloma. Together with Bernat Añaños, they launched Heura on Earth Day 2017 with its aim of boosting the change to a more sustainable food system that protects what society values the most: animals, health, the planet and our culinary heritage.

2020年4月22日，巴塞罗那──作为植物肉行业中增长最快的欧洲初创品牌，Heura品牌以卓越业绩庆祝其创立三周年；据该品牌公司的联合创始人兼首席执行官（CEO）马克·科洛马（Marc Coloma）（活动家）介绍，Heura品牌去年的业务大幅增长了450%。他和贝尔纳特·阿纳诺（Bernat Añaños）在“2017年世界地球日”（2017年4月22日）共同创立了Heura品牌，其目的是加快人们过渡到更可持续的食品体系，以保护最受社会重视的：动物、健康、地球和饮食传统。

In these 3 years, the activist start-up has already made its positive impact on the industry. Bernat Añaños, Co-Founder of Heura, explains that "we have already saved 276,643 animals since we started and this year we hope to reach 1,500,000 with the growth figures that we are reaching".

自创立三年以来，这个活动家初创品牌已经对业界产生了积极的影响。Heura品牌联合创始人贝尔纳特·阿纳诺解释说：“自从创业以来，（通过推出植物肉产品来代替动物制品，）我们已经拯救了276,643只动物；按照我们正在实现的增长数字，今年我们希望能够拯救的动物数量达到1,500,000只。”

The consumption of animal products represents 75% of greenhouse gas emissions from the food industry. In this sense, Añaños highlights that "thanks to Heura's consumption of plant based protein, to date we have already saved more than 3.6 million kg of CO2, the equivalent to drive 375 times around the world by car."

食品行业中有75%的温室气体排放量是由消费动物制品造成的。从这方面来看，阿纳诺强调说：“由于Heura产品属于植物性蛋白质（其生产消费能够减少温室气体排放），到目前为止，其消费导致减少排放360多万公斤的二氧化碳（CO2），即相当于驾车环游世界375次的排放量。”

According to the FAO, currently livestock represents 80% of the farmland representing less than 20% of the calories ingested on the planet. However, Heura has already managed to reduce the equivalent of 404 soccer stadiums like the Camp Nou. In addition to all these saving, there is also the water; Heura has already contributed to save more than 323 million 8-minute showers.

根据联合国粮农组织（FAO）的统计数字，目前畜牧业占用了地球上80%的农田，却只能为人类提供不到20%的食物热量。然而，Heura产品的推出促使畜牧业用地减少了相当于404个像诺坎普球场（Camp Nou）那么大的足球场面积。除了上述所有这些效益之外，Heura产品在节约用水方面也有贡献（畜牧业用水量很大），迄今相当于让人们节省了3.23多亿次的8分钟淋浴用水量。

"These figures give us encouragement to continue working hard on our international expansion that has Chile as its next destination, stepping for the first time in the Latin American market this June," concludes Coloma.

科洛马最后表示：“这些数字鼓励我们继续努力加快我们的国际扩张步伐，今年六月智利就是我们业务拓展的下一个目的地，也是我们首次涉足拉丁美洲市场的地方。”

注：译文谨供参考。