Foods for Tomorrow introduces plant-based meat Heura in France with Franprix

明日食品公司与Franprix超市联手在法国推出Heura系列植物肉产品

·       With this launch, the Barcelona start-up accelerates its international expansion, being already present in 7 markets: France, Hong Kong, Singapore, Holland, Portugal, Andorra and Spain

·       随着此次产品推广，这家西班牙巴塞罗那的初创公司加速国际扩张，目前已成功挺进七个市场：法国、香港、新加坡、荷兰、葡萄牙、安道尔和西班牙。

·       It responds to a demand in France, where according to studies 35% of the population already admits to be reducing their meat consumption in the recent years

·       明日食品公司积极响应法国的市场需求；研究结果表明，35%的法国人表示近年来一直在减少自己的肉类消费。

·       Heura arrives in France already awarded with the “Saveur de l’année 2020” prize

·       身披“2020年度风味奖”（“Saveur de l’année 2020”）殊荣，Heura系列产品闪耀登陆法国。

Barcelona, February 28th 2020 - Foods for Tomorrow accelerates its international expansion plan and launches Heura in France with the supermarket chain Franprix. This agreement allows the Barcelona-based company to pursue its purpose: to offer plant-based alternatives to meat consumption, without sacrificing a culinary and nutritious experience, to as many people as possible in 7 markets around the world: France, Hong Kong, Singapore, Holland, Portugal, Andorra and Spain.

2020年2月28日，巴塞罗那──明日食品公司（Foods for Tomorrow）加快其国际扩张计划，与Franprix超市连锁店联手在法国正式推出Heura系列产品。此次合作大力促进这家总部位于巴塞罗那的食品公司实现其以下目标：在全球七个市场（法国、香港、新加坡、荷兰、葡萄牙、安道尔和西班牙），为尽可能多的人们提供肉类消费品的植物性替代品，而且人们无须牺牲美味和营养体验。

Bernat Añaños Foods for Tomorrow co-founder, explained that "according to studies, 79% of French citizens do not follow a specific diet but 35% of them already admit to having reduced their consumption of meat in recent years." "Heura offers a nutritious and tasty alternative for all these people who seek to reduce their meat consumption and adopt a more plant-based diet, without giving up on flavor and taste," added Añaños.

明日食品公司联合创始人Bernat Añaños解释说：“研究结果表明，79%的法国人并没有遵循特定的饮食方式，但是有35%的法国人表示近年来一直在减少自己的肉类消费。”Añaños补充说：“有些人想要减少肉类消费并增强植物性饮食，但不想放弃风味和滋味享受；Heura系列产品正是为人们打造的营养和美味的替代性食品。”

The Mediterranean culinary heritage is present in all the Heura products; with clean recipes, that have already been recognized with the “Saveur de l’année 2020” award. The first two products available in the French market are the Original and Mediterranean frozen chunks.

Heura系列产品全部采用清洁配方精心制作，充分体现了地中海饮食传统，而且已荣获“2020年度风味奖”（“Saveur de l'année 2020”）的嘉许。率先登陆法国市场的两款产品是原味和地中海冷冻（纯素）鸡块。

In Spain, the company stands for having large distribution agreements with well established companies in the market such as Carrefour and already reaches 2,500 points of sale. Besides its retail strategy for distribution in France, the Barcelona-based start-up plans to introduce its product in the food service industry there as it has already done in other countries. Heura was born to help restaurants to offer tasty and nutritious plant-based alternatives to its customers.

在西班牙，明日食品公司与市场上包括家乐福（Carrefour）在内的知名公司订立大量分销协议，目前其产品已经亮相2,500个销售点。除了在法国实施零售业分销战略之外，这家总部位于巴塞罗那的初创公司还计划将其产品推广到法国的餐饮服务业，如同其已经在其他国家的做法一样。Heura系列产品志在助力餐饮机构向顾客提供美味营养的植物性替代品。

Foods for Tomorrow finished 2019 with a turnover of 2.5 million euros and wants to heavily bet on its internationalization to keep multiplying its figures in 2020. Añaños said that “we were born to offer 100% plant-based alternatives that do not mean a sacrifice, now the time has come to bring this culinary experience to as many people as possible and as fast as we can with a rapid international expansion”. ''We are rebels with a cause and a lot of ambition" he concluded.

明日食品公司2019年营业额达250万欧元；2020年，该公司希望重点投资于国际化发展方面，以继续大幅提升其各项业绩。Añaños表示“我们矢志不渝地供应100%植物性替代品，并不意味着（消费者）需要做出什么牺牲。现在是时候将这种美食体验带给尽可能多的人们；凭藉快速的国际扩张，我们亦应尽可能快地做到这一点。”他最后作结道：“我们是满怀理想、雄心勃勃的叛逆者。”

Heura美食频道：https://www.youtube.com/channel/UClt3u0D5iFssafMLJfxNYOA/videos?view_as=subscriber