原文：https://vegnews.com/2020/3/scottish-startup-launches-new-vegan-chicken-across-us

注：译文谨供参考。

SCOTTISH STARTUP LAUNCHES NEW VEGAN CHICKEN ACROSS US

苏格兰初创公司在美国推出新的纯素鸡肉产品

Daring Foods’ vegan chicken pieces are now available at 340 Sprouts Farmers Markets nationwide.

Daring Foods公司生产的纯素鸡块食品现已登陆全美的340家“豆芽农贸市场”（Sprouts Farmers Market）。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

MARCH 9, 2020

2020年3月9日

Starting today, Scottish startup Daring Foods will make its United States debut with the launch of its flagship product, vegan chicken pieces, at more than 340 Sprouts Farmers Market grocery stores nationwide. Non-breaded Daring Pieces—made from water, soy protein, sunflower oil, and spices—are now available in 10-ounce pouches for $9.99, marking the first time that Sprouts has offered such a product.

从今天开始，苏格兰初创公司Daring Foods在美国各地340多间“豆芽农贸市场”食品杂货店正式推出纯素鸡块食品（该公司旗舰产品），此次也是Daring Foods公司产品在美国市场上的首次亮相。无面包糠的Daring Pieces纯素鸡块采用水、大豆蛋白、葵花籽油和香料精心制作而成，其10盎司袋装产品目前售价9.99美元；“豆芽农贸市场”也是第一次售卖这类产品（无面包糠的植物性鸡肉替代品）。

“We’re excited to offer our guests Daring’s plant-based chicken alternative in our frozen aisle,” Kim Coffin, Sprouts Senior Vice President of Non-Perishables, said. “For years, Sprouts has made a plant-based diet accessible to everyday shoppers by offering a wide selection of easy-to-find products, which are growing in popularity with today’s consumer seeking a more sustainable way to eat.”

“我们很高兴在店内冷冻食品区为我们的顾客提供Daring Foods公司的植物性鸡肉替代品，”豆芽农贸市场的非易腐品部门高级副总裁金姆·科芬（Kim Coffin）说道。“多年来，通过供应容易找到的、丰富多样的产品，豆芽农贸市场为日常购物者的植物性饮食生活带来了很大便利；当今广大消费者追求更具可持续性的饮食方式，我们的这些产品也越来越受到消费者们的欢迎。”

Daring Foods first launched in the foodservice sector in the United Kingdom last year and CEO Ross Mackay set a goal of selling $9 million worth of its vegan products—which also includes “Moo-Free” vegan beef burgers and “Cluck-Free” vegan chicken patties—with the help of animal ambassador, Kim Kardashi-hen.

去年，Daring Foods公司的产品首先在英国的餐饮服务行业推出；借助动物大使“Kim Kardashi-hen”的市场宣传攻势，该公司首席执行官（CEO）罗斯·麦凯（Ross Mackay）设立了年销售900万美元纯素食品的目标，销售产品包括“Moo-Free”（“无哞哞声”）纯素汉堡牛肉饼、“Cluck-Free”（“无咯咯声”）纯素鸡肉饼、等等。

“With this launch, we are excited to bring Daring Pieces to dinner tables across America,” Mackay said. “Daring is leading the charge as the second-generation, plant-based meat alternative that is made from simple ingredients, is easy to cook, and matches the texture and taste of chicken. From cooking to the very first bite, customers will see that we are not an alternative, but an upgrade.”

“随着此次产品推广，我们很兴奋能够将Daring Pieces纯素鸡块带到所有美国人的餐桌，”麦凯说道。“Daring Foods公司正在引领开创第二代的植物性肉类替代品──采用简单原料精制而成、易于烹调、并能匹敌鸡肉的质地和味道。从开始烹调到第一口品尝，顾客们可以亲眼看到我们的产品不是（可有可无的）替代品，而是（更加美好的）升级品。”