原文：https://vegnews.com/2019/12/greggs-to-launch-vegan-steak-bakes-and-glazed-doughnuts

注：译文谨供参考。

GREGGS TO LAUNCH VEGAN STEAK BAKES AND GLAZED DOUGHNUTS

Greggs连锁店即将推出纯素食的牛肉烤饼和糖衣甜甜圈

Following the unprecedented success of its vegan sausage rolls, the UK chain is launching vegan versions of its best-selling items.

这家英国连锁店率先推出的纯素香肠卷获得了空前的成功，现在其一些最畅销食品的纯素版产品也即将面市。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

DECEMBER 27, 2019

2019年12月27日

This January, United Kingdom-based convenience chain Greggs will debut several new vegan options at its 1,950 locations. Building on its widely successful vegan sausage roll launch last January—which helped the chain increase profits in the first half of 2019 by a whopping 58 percent—Greggs developed new vegan versions of its popular steak bakes (made with Quorn instead of animal meat) and glazed doughnuts.

明年一月，总部位于英国的便利连锁店“Greggs”将在其1,950间分店首次推出一些新的纯素食产品。Greggs连锁店在今年一月推出的纯素香肠卷大获成功，促使其2019年上半年增加了58%的丰厚利润；随后，该连锁店乘势开发了新纯素版本的畅销牛肉烤饼（采用阔恩（Quorn）素肉代替动物肉进行制作）和糖衣甜甜圈。

In August, Greggs CEO Roger Whitestone teased the upcoming launch, stating, “We are working away to see if we can come up with a version of all our best-selling lines because people want vegan options. If we can produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”

今年八月份，Greggs连锁店首席执行官（CEO）罗杰·怀特斯通（Roger Whitestone）为即将推出的新产品透露了一些风声：“现阶段我们正在埋头苦干，看看我们所有最畅销的系列产品是否都能搞出一个（纯素食的）版本，因为现在人们想要选购纯素食的产品。如果我们能制作出味道媲美肉食版本的纯素食品，那么这些新产品的销售将同样取得巨大成功。正如我们的纯素香肠卷所证明那样。”

While signage for the vegan doughnuts was placed on shelves at some stores today, the actual doughnuts are expected to be available at all locations in the first week of January. Customers are urged to check with employees before making a purchase as some old-recipe, non-vegan doughnuts have been spotted mislabeled with vegan signage as Greggs transitions to the new products.

虽然一些Greggs分店的货架今天已经出现了纯素甜甜圈的标牌，但实际的甜甜圈新产品预计要到明年一月份第一周才亮相所有分店。Greggs连锁店在过渡到新产品期间，已发现一些用旧食谱制作的非纯素甜甜圈错误使用了纯素食品标牌，故此建议顾客先与其工作人员核实商品，然后再进行购买。