原文：https://vegnews.com/2019/12/kfc-adds-vegan-chicken-burger-to-permanent-menu-across-uk

注：译文谨供参考。

KFC ADDS VEGAN CHICKEN BURGER TO PERMANENT MENU ACROSS UK

纯素食的鸡肉汉堡登上肯德基所有英国分店的永久菜单

Starting January 2, the chain will offer plant-based chicken burgers made with a specially seasoned Quorn patty at all 900 UK locations.

从2020年1月2日开始，这家快餐连锁店将在其全部900多间英国分店推出用特殊调味的阔恩（Quorn）素肉饼打造的植物性鸡肉汉堡。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

DECEMBER 30, 2019

2019年12月30日

On January 2, international chain Kentucky Fried Chicken (KFC) will add the Vegan Burger to all of its 900 locations across the United Kingdom. The vegan chicken option—which is already being advertised on billboards in the area—will cost ￡3.99 ($5.24) and will be made with a bespoke Quorn filet coated with the Colonel’s Original Recipe herbs and spices, vegan mayonnaise, and lettuce, and served on a vegan bun.

从2020年1月2日开始，国际快餐连锁店“肯德基”（KFC）将在其全部900多间英国分店推出纯素食汉堡。这款纯素鸡肉食品现已在英国利用广告牌展开宣传攻势，其制作材料采用独家定制的阔恩素肉排，裹上“（哈兰·山德士）上校原始配方”的香草和香料进行调制，搭配纯素蛋黄酱和生菜，夹在纯素的小圆面包里面，以3.99英镑（5.24美元）价格出售给顾客。

“The Colonel was all about welcoming everyone to his table—now vegans, flexitarians, and our fried chicken fans can all enjoy the taste of our Original Recipe together,” Ira Dubinsky, innovation director at KFC UK and Ireland, said. “We’ve worked hard to perfect the flavor and make a Vegan Burger the Colonel would be proud of. It’s the flavor of KFC, just with zero chicken.”

“过去，山德士上校全心全意欢迎每个人光临他的餐桌──现在，无论是纯素食者、弹性素食者还是我们的炸鸡迷们，都可以一起享受我们‘吮指原味鸡’（Original Recipe）的美味，”肯德基英国和爱尔兰创新总监艾拉·杜宾斯基（Ira Dubinsky）说道。“我们不断努力完善产品口味，精心打造了山德士上校也会引以为豪的纯素食汉堡。它就是肯德基的正宗味道，却完全不需要使用鸡肉。”

KFC UK began developing the vegan option—then called “Imposter Burger”—last year and worked closely with meatless brand Quorn to perfect the recipe. On June 17, the chain added the vegan burger to its menu at 20 select locations in London, the Midlands, and Bristol in the UK with the intent to test the limited-time option until July 15. However, the vegan burger sold out within four days, pulling in 500 percent more in sales than any other new product launch at KFC.

肯德基英国公司在去年着手开发这款纯素食产品（当时名为“Imposter Burger”），并与素肉品牌公司“Quorn”密切合作，不断完善该产品的配方。6月17日，这家快餐连锁店在英国伦敦、英格兰中部地区（Midlands）和布里斯托尔（Bristol）选定了20间分店，开始试售该款纯素食汉堡，这次试销活动原本打算到7月15日为止。然而，刚面市的纯素食汉堡在四天内就卖光了；与肯德基推出的其他任何新产品相比，纯素食汉堡的销售额增加了500%。

Stateside, KFC tested vegan Beyond Fried Chicken at one Atlanta, GA location on August 26—where it sold out in approximately five hours. In Canada, KFC launched vegan chicken made by Lightlife Foods in November, which sold out in six hours, proving that demand for vegan chicken at KFC is steadily booming worldwide.

在美国国内，肯德基于8月26日在佐治亚州亚特兰大市（Atlanta）的一间分店试售纯素食品“超越炸鸡”（Beyond Fried Chicken），很快在大约五小时内便卖完了试销的新产品。在加拿大，肯德基于11月份推出了由Lightlife食品公司生产的纯素鸡肉食品，六小时内就被热情的顾客抢购一空，由此证明肯德基纯素鸡肉产品的全球需求正在持续旺盛发展。