原文：https://vegnews.com/2019/12/veganuary-comes-to-united-states-in-2020

注：译文谨供参考。

VEGANUARY COMES TO UNITED STATES IN 2020

“纯素一月”活动于2020年推广到美国

United Kingdom’s popular campaign—which saw more than 250,000 people pledge to ditch animal products last year—aims to inspire Americans to go vegan this January.

这项英国广受欢迎的活动──去年见证了250,000多名人员誓言摒弃动物制品──将激励更多美国人在明年一月实行纯素饮食方式。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

DECEMBER 13, 2019

2019年12月13日

In 2020, United Kingdom-based campaign Veganuary will launch in the United States with the aim of inspiring Americans to go vegan for the month of January and beyond. The campaign provides people who pledge to go vegan with tools and resources to help with the transition.

2020年，起源于英国的“纯素一月”（Veganuary）活动将推广到美国，志在激励更多美国人从一月份开始实行纯素饮食方式。该活动为誓言坚持纯素饮食的人员提供各种工具和资源，以帮助他们顺利完成饮食过渡。

Veganuary also partnered with major retailers, restaurants, and brands—such as Hellmann’s, Tofurky, Follow Your Heart, Giant Eagle, Just Salad, and more—which will highlight veganism in January with special promotions. Additionally, Veganuary will be promoted by celebrities such as Joaquin Phoenix, Mayim Bialik, Alicia Silverstone, and Evanna Lynch.

“纯素一月”活动还与主要的零售店、餐馆和品牌进行合作──诸如Hellmann’s、Tofurky、Follow Your Heart、Giant Eagle、Just Salad、等等──这些合作机构将在一月份通过特别促销活动高调宣传纯素食主义。此外，杰昆·菲尼克斯（Joaquin Phoenix）、马伊姆·拜力克（Mayim Bialik）、艾丽西亚·西尔维斯通（Alicia Silverstone）和伊文娜·林奇（Evanna Lynch）等名人也将助力推广“纯素一月”活动。

“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’—you can. Right now. Sign up to try vegan this January,” Phoenix said.

菲尼克斯说道：“如果看见气候危机或我们食品体系的暴力现象，你感到无能为力，心想‘我希望自己可以做点什么’──你可以的。马上行动起来。报名参加一月份的纯素生活体验活动。”

Veganuary launched in 2014 and counted 250,000 vegan pledges last year. In addition to the US, Veganuary will expand to Chile, Germany, and South Africa with similar campaigns this year.

2014年，“纯素一月”活动创立；去年，该活动参加人数高达250,000名。除了美国之外，今年“纯素一月”活动还将推广到智利、德国和南非。