原文：https://vegnews.com/2019/12/hungarian-brand-s-vegan-pepperoni-salami-and-ham-coming-to-us

注：译文谨供参考。

HUNGARIAN BRAND’S VEGAN PEPPERONI, SALAMI, AND HAM COMING TO US

匈牙利品牌的纯素食品（意大利辣香肠、萨拉米香肠和火腿）即将登陆美国市场

European startup Plantcraft secures $500,000 to bring its array of vegan deli meats to American consumers.

欧洲初创企业“Plantcraft”成功融资50万美元，为美国广大消费者打造品种繁多的纯素熟食肉制品。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

DECEMBER 6, 2019

2019年12月6日

Hungarian startup Plantcraft Innovations Ltd. recently raised HUF 150 million ($500,000) led by investment firm X-Ventures to expand the distribution of its vegan deli meats to the United States.

匈牙利初创公司“Plantcraft创新有限公司”（Plantcraft Innovations Ltd.）最近获得了由投资公司“X-Ventures”领投的1.5亿匈牙利福林（HUF）（50万美元）融资，志在将更多纯素的熟食肉制品推广到美国市场。

The company was founded by Katalin Ohens and Csaba Hetényi with the mission of providing a plant-based alternative to familiar deli meats in an effort to promote a diet with a low environmental impact. Currently, the startup is participating in ProVeg, an incubator in Berlin, Germany that is helping the company finalize its products which include pepperoni, salami, ham, and paté.

Plantcraft公司由卡塔琳·奥亨斯（Katalin Ohens）和萨巴·海泰尼（Csaba Hetényi）共同创立，其使命是积极供应普通熟食肉制品的植物性替代品，努力推广低环境影响的饮食方式。这家初创公司现已加入总部位于德国柏林的ProVeg孵化器，由该创业孵化器协助其完成产品定型工作；该公司即将推出的纯素食产品包括“意大利辣香肠”（pepperoni）、“萨拉米香肠”（salami）、“火腿”（ham）和“肉膏”（paté）。

“We see significant market potential in Plantcraft products and the know-how accumulated by the team, since in the future it will be possible to produce foods that meet consumers’ needs at a much lower cost than a traditional farm’s meat production costs—and for customers, price will always be a priority,” X-Ventures CEO Levente Zsembery said.

X-Ventures公司首席执行官（CEO）列文特·森贝里（Levente Zsembery）说道：“我们看到了Plantcraft产品的重大市场潜力以及该公司团队积淀的专业技术知识，因为与传统农场的肉类生产相比，将来可以低得多的成本生产满足消费者需求的（植物性）食品──在消费者看来，（产品）价格始终是一个优先考虑的因素。”

“Such an economic opportunity will bring about radical changes in the food industry, new products, new business models and new companies will emerge, which is why we have seen potential in Plantcraft.”

“这样的经济机遇将为食品行业带来天翻地覆的变化，新产品、新业务模式和新公司将不断涌现，由此我们也看到了Plantcraft公司的发展潜力。”

According to Hetényi, the paté is ready for market while the other meats are in their final stages of development and should be ready for the US market in the coming months.

据海泰尼介绍，“肉膏”（paté）产品正在准备面市，而其它的纯素肉制品也已到达开发的最后阶段，在未来几个月内应该可以投放到美国市场。